Online Food Commerce Platform
D2C online shopping mall for a plant-based natural food brand
Project Overview
A D2C online shopping mall for a plant-based natural food brand. We seamlessly connected the entire consumer purchase journey from a brand story-driven homepage to product catalog, product details, cart, and checkout. The UI features soft colors and large product visuals aligned with the brand's nature and wellness tone.
In-House D2C Channel
Built a proprietary D2C shopping mall covering the full purchase journey from homepage to product details, cart, and checkout, establishing both brand experience and direct sales infrastructure. Completed a brand-centric homepage experience that conveys the nature and wellness concept through a hero slider, best product curation, and brand storytelling.
Conversion-Optimized Product UI
Implemented product catalog and detail screens that aid purchase decisions by combining trending, new, and limited badges with discounted pricing, reviews, and detailed specs.
Streamlined Checkout Flow
Unified the cart order summary with shipping and payment method selection into a single flow, enabling checkout completion in minimal steps.
